The Fallacy of Post-Covid Strategies

For many retailers at the perceived precipice of a return to Pre-Covid normalcy, planning for that return has been a trending topic of discussion. No doubt Covid was an unforeseen event and for those businesses that successfully met this challenge, a return to Pre-Covid conditions is welcomed.

The fallacy though is there aren’t any true norms to where we can return.  The only norm is an environment of change and a firm’s effort to adjustment and evolve to meet new challenges. Granted the Covid crisis accelerated change far faster and more intensely than usual, but many of factors of that acceleration, online sales, remote work, and omni-channel offerings to name a few, were already in play if not on the playbooks.

Borrowing from Heraclitus - “The Only Thing That Is Constant Is Change”, there lies the fallacy of return to a Pre-Covid environment and strategies to address that return. The Harvard Business Review article, “Creating a Post-Covid Business Plan”, by Dev Patnaik, Michelle Loret de Mola, and Brady Bates provides an overview that balances past experience with changes that will make a Post-Covid environment look different from our Pre-Covid recollections.

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HBR Article
Creating a Post-Covid Business Plan by Dev Patnaik, Michelle Loret de Mola, and Brady Bates https://hbr.org/2021/01/creating-a-post-covid-business-plan